What are your objectives for your business?
If you are like the hundreds of executives I’ve taught in Stanford and other executive seminars, your answer said, in some way or other, that you plan to outperform your competitors.
How, specifically, will you do that? You might be able to “out-execute” the competition for a while. However, when you do, the competition will copy your methods and steal your people. The only way I know that you can consistently out-perform your competition is to have a better strategy. You must create and hold a superior position.
On this web site, we will explore how to create a better strategy in easy-to-understand, bite-size chunks of 5-minute videos and 1-page pictures. The explanations are simple, practical, and useful. You can apply them immediately to your business. Please watch the short Video Introduction (above) and the series of videos on the 5 Fundamentals. Then sign up for the free video series that will teach you even more ways you can create a Better Strategy for your business!
Your Most Important Strategy Question
In the sidebar of this page, you will see a box in which you can share with me you most important, most challenging strategic question. I will use these questions to create content for future videos. Unless you specifically give me permission to do so, I will not identify you, your company or your industry when I answer your question—just in case the question is a sensitive one. Please take a minute and send me your toughest strategic challenge.
"Corporate strategy" and "business strategy" are two terms that are often used interchangeably. This is a big mistake because they are very different.
Corporate strategy is about how we choose which businesses to put in one corporation and how we will manage them in such a way that we increase the total value above what we could obtain if we kept the businesses separate. This is a big topic and we'll introduce the basic idea in this video—including the concept of “direct linkages.”
We will use three terms interchangeably--action, implementation, and execution--to denote what we do to convert our business and corporate strategies into actions that get results.
We know that managers spend most of their time taking action. That is because the tasks associated with implementation are complex processes that require nearly constant monitoring and adjustment. There is a very good reason that we separate implementation processes from the decisions we make to create a strategy. That reason is discussed in this video.
At the top of each page of this web site, you will see a tab labeled “Free Videos.” As I continue to build the video library, I will update you via email as each new video is released. To access these free videos, all you have to do is give me your email address. I don’t like spam and promise to guard your email address as if it were my own. Remember, to get access to the videos, you have to register your email address. If the technology works properly, you should only need to do this once.