What is a Business Model?


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Recently a tool call the Business Model Template has become popular, especially with startups. This is a simple one-page template that is certainly valuable for any business to fill out. Unfortunately, it has little to do with business models. What it really does is help to define the basic business, and a couple of key strategies.

The question of “What is Your Business Model?” must be answered from two perspectives; the customer and the investor. How do we deliver value to the customer and capture it for the shareholder? What is your business model?

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