“Corporate strategy” and “business strategy” are two terms that are often used interchangeably. This is a big mistake because they are very different.
Corporate strategy is about how we choose which businesses to put in one corporation and how we will manage them in such a way that we increase the total value above what we could obtain if we kept the businesses separate. This is a big topic and we’ll introduce the basic idea in this video—including the concept of “direct linkages.”
Learn more about creating better business strategies:
join the BetterStrategies.com Club by completing the form above.
var _gaq = _gaq || ; _gaq.push(['_setAccount', 'UA-38460528-1']); _gaq.push(['_trackPageview']);