What is a Corporate Strategy?


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“Corporate strategy” and “business strategy” are two terms that are often used interchangeably. This is a big mistake because they are very different.

Corporate strategy is about how we choose which businesses to put in one corporation and how we will manage them in such a way that we increase the total value above what we could obtain if we kept the businesses separate. This is a big topic and we’ll introduce the basic idea in this video—including the concept of “direct linkages.”

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